April 10, 2025•26 min read

Understanding Consumer Behavior During Ramadan 2025

Ramadan is a unique time for the restaurant industry, with consumer habits shifting significantly around Iftar (breaking fast) and Suhoor (pre-dawn meal). This report analyzes restaurant performance during Ramadan 2025, highlighting key trends, peak hours, and the most popular cuisines.

 So, What Did Everyone Actually Eat?

We tracked 700k  orders, and these five cuisines reigned supreme

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From comforting pasta to quick burgers and sushi rolls, it’s clear that both tradition and convenience played a role.

For a further deep dive into the top 5 cuisines per aggregator, check out the table below

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Top 5 Cuisines with the Highest Percentage Growth

While certain cuisines dominated in total orders, others experienced significant percentage growth compared to previous months. These fast-growing categories reveal shifting consumer preferences during Ramadan 2025:

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Restaurant tip 

Leverage fast-growing trends with limited-time offers

  • Dessert menus made for gifting
  • Vegan or plant-based Iftar bundles
  • Special edition Bubble tea flavors 

Timing Is Everything: The Iftar Surge

When the sun sets, the food orders fly in. Our data showed a massive spike in order volume from 5:00 PM to 7:00 PM  that magical window leading up to Iftar. Families, friends, and solo diners were clearly all thinking the same thing:

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Restaurant Tips: Win Iftar with Smart Operations

1. Launch Pre-Iftar Bundles Built for Sharing

Iftar is often a family or social event. Offer 2–4 person bundles with popular combos (e.g., dates, soup, mains, dessert, drink). Make it easy to share.

2. Incentivize Early Orders Before the Rush

Orders spike just before sunset so offer a small discount for placing Iftar orders 2–3 hours in advance.Example: “Order by 4 PM and get 10% off your Iftar meal.”

3. Optimize for Delivery Readiness

Speed is everything. Use limited-time menus with faster prep times to manage kitchen load and ensure on-time deliveries.

4. Offer Ramadan-Ready Upgrades

Let customers enhance their order with:

  • Dates, laban, or soup starters

     
  • Dessert pairings (kunafa, baklava, etc.)

     
  • “Iftar Table Add-Ons” to boost AOV

 

Suhoor: Light Demand, Big Opportunity

While Iftar orders dominate, the heatmap also reveals that Suhoor orders remain relatively low. This suggests that many consumers either prepare Suhoor meals at home or opt for minimal food intake before fasting begins. Restaurants looking to tap into this segment may consider offering curated Suhoor meal plans, lighter options, or discounts for early morning orders.

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Restaurant Tips

1. Offer Pre-Scheduled or Night-Before Ordering

Many customers don’t want to place orders at 4 AM. Allow customers to schedule Suhoor orders in advance (e.g., “order by 10 PM for 4:30 AM delivery”). 

2. Curate Suhoor-Specific Menus

Users are looking for light but sustaining meals. Create a “Suhoor Menu” with curated dishes like:

  • Protein-packed breakfast bowls

     
  • Light wraps or egg-based dishes

     
  • Hydrating sides (fruit, yogurt, dates)

     
  • Herbal teas 

3. Promote “Suhoor-Ready” Bundles

Help customers get everything they need in one tap. Combine convenience (pre-packed) + nutrition + hydration into bundles for 1–2 people with optimized pricing.

4. Reward Early Risers

Boost order volume during lower-demand hours. Use flash discounts or select menu items valid only between 2 AM – 4 AM to incentivize orders during this time slot. 

Ready to Grow?

If you're looking to ride these insights into your best Ramadan yet, Growdash is built for restaurants like yours. We help you analyze performance, spot trends, and scale smarter across Talabat, Deliveroo, Careem, Noon & more.

Let’s talk growth.
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